North County Tech Consulting
Managed IT services * Online marketing consultant * Website content management systems
* Ecommerce Website Design
Search engine optimization * Custom software design * email marketing * training
17725 Westbrook Dr. Casnovia MI 49318 Phone 616-302-3468 Fax 616-675-7260 email:
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What is Search engine optimization (SEO)?
The text below is an except from Wikopedia:
Search engine optimization (SEO) is the process of improving the volume or quality
of traffic to a web site from search engines via "natural" or un-paid ("organic"
or "algorithmic") search results as opposed to search engine marketing (SEM) which
deals with paid inclusion. Typically, the earlier (or higher) a site appears in
the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search,
video search and industry-specific vertical search engines. This gives a web site
Search engine optimization (SEO) is a vital part of your online marketing strategy,
especially if your intention is to do ecommerce or brand promotion. A correctly
optimized webpage can bring a steady flow of potential customers to your website,
but a poorly optimized webpage will not be found by those same potential customers.
There are three main components of SEO: keyword density, submission to search engines
and links to your site. We will try to give plain English explanations of each in
Keywords are the words a potential customer would type into the Google search box.
These keyword’s, are often accompanied by a city or metropolitan area for that term.
An example would be that a potential customer would type ‘pizza in Grand Rapids
mi’, to find a pizza shop in the Grand Rapids area. The keywords in your website
pages should target your expected customer base. Consider the following phrase:
‘Our pizza sauce is a great pizza sauce, known by pizza sauce lovers everywhere.’
While the above sentence may have good keyword density, it is horrible grammar and
may convince potential customers to click away from your website. There is a fine
line between keyword density and well written ad copy. Don’t get caught on the wrong
side of that line.
PayPerClick and Adwords
PayPerClick is where you pay Google, Yahoo or another company to display your web
advertising in a prominent place in their search system. You pay a fee each time
a potential customer clicks on the link to your website. Fees range from $0.05 per
click to $10.00 per click or more. In our humble opinion, PPC is an excellent way
to build a Brand Name for a product or introduce a new product. Be cautioned that
PPC is designed to make Google money for performing a service. Nothing will beat
a well optimized website for driving potential customers to your website. If you
need to introduce a new product or penetrate a very competitive market, a carefully
planned PPC campaign that matches your overall marketing strategy is the way to
move forward quickly.
Continue on to submitting to search engines
What is in our Basic SEO package?
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Comstock Park MI
and the internet community.
Search engine optimization (SEO) explained